I spend a lot of time thinking about how businesses show up online, how people use websites, and why some digital experiences work better than others. I started this blog because I wanted a place to share what I’ve learned and help people make better decisions about their own digital lives and businesses. You’ll find case studies, practical guides, project breakdowns, and observations about websites, UX, branding, content, marketing, SEO, and digital strategy.
There are plenty of articles out there comparing a custom website vs. a template. Which is cheaper? Which is faster? Which is better for SEO? Which is right...
When a friend introduced me to Cynthia Ford, she was standing at a crossroads in her career. What began as a social media consultation gradually evolved into something...
I design websites, develop content, do digital marketing and SEO, set up analytics, organize complicated information, and spend an unreasonable amount of time asking whether a heading, button,...