This portfolio showcases web design, branding, and digital marketing projects spanning a wide range, from building a digital foundation for a California-based music artist to developing a veteran’s aviation archival website designed to preserve decades of illustrated history.
Each project comes with its own goals, constraints, and context. My role is to understand what the work requires and build the structure behind it, whether that means a website, a brand system, or a carefully organized digital archive that can stand the test of time. For more detailed project breakdowns, explore my expanded portfolio here: expanded portfolio.
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Status: Current Project. As Green Mary—an established sustainable waste management company that servieces the greater Bay Area—has grown, their website no longer reflects their needs. They wanted to modernize the experience, improve usability, and better communicate the value of their services. I’m leading the project through web design information architecture, content strategy, content editing, UX, visual design, and WordPress development, with the goal of creating a strategic business tool.
This capstone project involved creating a complete brand and website concept for a boutique eco-surf resort in Ometepe, Nicaragua. I developed the business concept, market positioning, web design, brand identity, and responsive WordPress site, including logo design, style guides, UX/UI design, visual storytelling, and marketing copy to support adventure-focused, sustainability-minded travelers.
Led a comprehensive digital transformation for independent Americana artist Cynthia Ford, rebuilding her website, establishing brand consistency, and redesigning her press and booking page into a conversion-focused landing page. Delivered a professional Electronic Press Kit, branded YouTube channel, link-in-bio hub, a full SEO overhaul, and targeted Meta campaigns, resulting in first-page Google rankings and measurable audience growth.
I redesigned and repositioned Jessica Read’s website to reflect the evolving focus of her multimodal healing practice. The project involved restructuring the homepage, improving information architecture, and consolidating pages to shift emphasis from local classes to online workshops and private sessions. Updated messaging, layout, and visual hierarchy establish clarity, credibility, and a clear path for visitor engagement. Click the link to view the site (final content still pending) jessicaread.ca
This project involved designing a custom WordPress archive to showcase over 230 Korean War aircraft illustrations by veteran artist Ron Andrini. I cataloged and keyworded each illustration in Lightroom, organizing metadata by categories, then imported it into WordPress to create a searchable archive paired with cinematic, period-inspired visuals. Custom brushed metal logo and emblem created in Photoshop. Click th elink to view the site ronskoreanwawarchive.com
Eco Nomad is a conceptual travel app designed to help eco-conscious travelers reduce their carbon footprint. I developed the brand identity and full UX/UI design, drawing inspiration from Moroccan design to evoke sustainable adventure. Using Adobe XD, I designed the complete app experience and a supporting landing page with a free-trial offer to test positioning and early user interest.